The Daily Face Protocol – Charcoal Wash & Lotion Kits

Your Face is Your Calling Card.

If you are still washing your face with the same bar of soap you use on your body, you are doing it wrong. Body soap is too harsh for the face; it strips the oils and causes your skin to overcompensate by producing more grease.

The Daily Face Protocol is a simple, no-nonsense system designed to do three things: Clear the pores, balance the skin, and hydrate without feeling greasy.

We use high-impact natural ingredients like Activated Charcoal (a magnet for dirt), Tea Tree Oil (nature's antiseptic), and Lavender (to soothe redness).

The Components:

• The Soap (Charcoal & Tea Tree): A black bar of detoxifying power. Activated Charcoal pulls toxins and dirt out of the pores like a vacuum, while Tea Tree and Lavender kill bacteria and soothe inflammation. Included in every kit.
• The Lotion (Lightweight Hydrator): Most men hate lotion because it feels greasy. Ours absorbs instantly. It uses Jojoba and Aloe to matte the skin and lock in moisture, so you look healthy, not shiny.
• The Tonic (Unscented Balancer): Exclusive to the "Full Reset" Kit. Think of this as the rinse cycle. It removes any leftover residue, restores your skin's pH balance, and tightens the pores before you apply lotion.

📦 SELECT YOUR LOADOUT (The Kits)

1. The Daily Maintenance (Soap + Lotion) The Two-Step Standard. For the guy who wants a clean face without the fuss.

1. Step 1: Wash with the Charcoal Bar to detox.
2. Step 2: Apply the Lotion to hydrate and protect.
3. Result: Clear, healthy skin in under 2 minutes.

2. The Full Reset (Soap + Tonic + Lotion) The Complete System. For the guy who deals with oily skin, acne, or post-shave irritation.

• Step 1: Wash with the Charcoal Bar.
• Step 2: Splash with the Unscented Tonic. This tightens the pores and kills surface bacteria.
• Step 3: Apply the Lotion to seal the deal.
• Result: A professional-grade facial treatment at home.

🌿 SELECT YOUR FINISH (Lotion Scent)

Note: The Charcoal Soap is always Tea Tree & Lavender. The Tonic is always Unscented. This selection determines the scent of your Face Lotion.

• Tea Tree: Fresh, medicinal, and herbal. Best for guys with acne-prone skin, as the extra dose of Tea Tree helps keep breakouts at bay.
• Unscented: Pure and invisible. Best for guys with sensitive skin or those who don't want their face lotion clashing with their cologne.

How to Use

1. Cleanse: Lather the Charcoal Soap in your hands. Massage onto wet face. Rinse.
2. Tone (Optional): If you have the Full Reset kit, splash a small amount of Tonic onto your face (or apply with a cotton pad). Let it dry for 10 seconds.
3. Hydrate: Pump a pea-sized amount of Lotion onto your finger. Rub into the face and neck until absorbed.