Black Friday is Happening now!

We're throwing in a free bar of soap with every order over $35.

Just add a single 4.5 oz bar of soap to your cart valued over $35. The discount should be reflected automatically.

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Real. Manly. Soap.

Feel Great. Smell Amazing.

Life is too short to use boring, inferior, and chemically derived goop.

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free samples, Special offers, & news

Join the club for a Free Sample, special offers, and limited edition alerts


No overpowering teenage spray. No dank swampy or weird lumberjack smells either. Just clean, manly, women attracting fragrances here. We use the finest essential oils & other compounds to create the best smells possible.

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as natural as possible

We craft luxurious grooming products from natural ingredients. Whether you grow a beard or shave it all off, we've got you covered. We believe in using natural ingredients because they're just better and better for you. But we won't compromise your safety by cutting corners either.


Our premium grooming products are completely made in house. From the research and development of a recipe, to the manufacturing, and even the packaging. Everything is done in America, by nice Americans, because we love what we do.

how its made

shave like a man

Shaving shouldn't suck.

We believe that a close, comfortable shave is both attainable and affordable. That a single truly sharp blade is better than 4 blades. That shaving should be a daily indulgence that doesn't break the bank.

Our mission is to improve men's grooming, one person at a time, by offering luxury products at reasonable prices. We want to help you look better, feel better, and smell better.

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