Real. Manly. Soap.

Feel Great. Smell Amazing.

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No overpowering teenage spray. No dank swampy or weird lumberjack smells either. Just clean, manly, women attracting fragrances here. We use the finest essential oils & other compounds to create the best smells possible.

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as natural as possible

We craft luxurious grooming products from natural ingredients. Whether you grow a beard or shave it all off, we've got you covered. We believe in using natural ingredients because they're just better and better for you. But we won't compromise your safety by cutting corners either.


Our premium grooming products are completely made in house. From the research and development of a recipe, to the manufacturing, and even the packaging. Everything is done in America, by nice Americans, because we love what we do.

how its made

shave like a man

Shaving shouldn't suck.

We believe that a close, comfortable shave is both attainable and affordable. That a single truly sharp blade is better than 4 blades. That shaving should be a daily indulgence that doesn't break the bank.

Our mission is to improve men's grooming, one person at a time, by offering luxury products at reasonable prices. We want to help you look better, feel better, and smell better.

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