Natural Ingredients

Real. Manly. Soap.

As Natural as Possible

We craft luxurious grooming products from natural ingredients. Whether you grow a beard or shave it all off, we've got you covered. We believe in using natural ingredients because they're just better and better for you. But we won't compromise your safety by cutting corners either.

Shaving Shouldn't Suck

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Shave Like a man

At WSP, we believe that a close, comfortable shave is both attainable and affordable. That a single truly sharp blade is better than 4 blades. That shaving should be a daily indulgence that doesn't break the bank.

Our mission is to improve men's grooming, one person at a time, by offering luxury products at reasonable prices. We want to help you look better, feel better, and smell better.

Hand Crafted·not automated

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HandCrafted In-House, in America

Our premium grooming products are completely made in house. From the research and development of a recipe, to the manufacturing, and even the packaging. Everything is done in America, by nice Americans, because we love what we do.

Smell Great. Smell Manly.

Shop Fragrances

Amazing Scents

No overpowering teenage spray. No dank swampy or weird lumberjack smells either. Just clean, manly, women attracting fragrances here. We use the finest essential oils & other compounds to create the best smells possible.

Turn a Chore Into an Indulgence

Shaving shouldn't suck. It should be a daily ritual. Find out what wet shaving is and why you might want to switch.

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As Seen In


Welcome to the Loyalty Points Demo Store :-)

Sign up and receive 5000 pts to test out in our Store.

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Learn more about our program