{"title":"Barbershop | The Classic Standard","description":"\u003cp data-path-to-node=\"21,0\"\u003e\u003cb data-path-to-node=\"21,0\" data-index-in-node=\"0\"\u003eCrisp. Clean. Time-Tested.\u003c\/b\u003e This is the olfactory equivalent of a hot towel and a straight razor. We bypassed modern trends to reconstruct the old-world Italian barbering tradition. Built on a foundation of powdery musk and oakmoss, and sharpened with zesty bergamot, \u003ci data-path-to-node=\"21,0\" data-index-in-node=\"267\"\u003eBarbershop\u003c\/i\u003e is the ultimate reset button. It projects confidence, cleanliness, and discipline.\u003c\/p\u003e\n\u003cp data-path-to-node=\"21,1\"\u003e\u003cb data-path-to-node=\"21,1\" data-index-in-node=\"0\"\u003eThe Mission Profile:\u003c\/b\u003e Daily wear, office environments, and morning rituals.\u003c\/p\u003e","products":[{"product_id":"barbershop-formula-t-shaving-soap","title":"Barbershop Formula T Shaving Soap – Tallow Shave Soap with Rich Cushion","description":"\u003cp\u003e\u003cstrong\u003eDense cushion, smooth glide, and the unmistakable scent of a proper clean shave.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarbershop Formula T Shaving Soap\u003c\/strong\u003e is built for shavers who want a richer, more protective lather and a more premium post-shave feel. Where Rustic is known for speed, \u003cstrong\u003eFormula T\u003c\/strong\u003e is known for cushion: a dense, yogurt-like tallow lather that holds water well, softens blade feel, and helps make each pass smoother and more comfortable.\u003c\/p\u003e\n\u003cp\u003eMade with tallow and shea butter, Formula T is WSP’s more indulgent shaving soap base. It was designed to capture the performance of classic old-world tallow soaps while improving the post-shave experience with better conditioning and a more luxurious feel. The result is a hard-cured puck that lasts well, performs consistently, and brings real substance to the daily shave.\u003c\/p\u003e\n\u003cp\u003eBarbershop pairs that rich performance with one of WSP’s most timeless scent profiles: crisp citrus, powdery musk, oakmoss, and classic barbershop depth. It is clean, familiar, and easy to wear—the kind of scent that makes a daily shave feel sharp, polished, and satisfying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy shavers choose Formula T:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDense, high-cushion lather for a more protected shave\u003c\/li\u003e\n\u003cli\u003eTallow and shea butter for better glide and post-shave comfort\u003c\/li\u003e\n\u003cli\u003eHard-cured puck for long life and concentrated value\u003c\/li\u003e\n\u003cli\u003ePerforms well even in hard water\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple loadouts if you want to build the full routine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"The Essential (Shave Soap Only)","offer_id":42257728438366,"sku":"FT-BS-4oz","price":24.99,"currency_code":"USD","in_stock":true},{"title":"The Classic Pair (Soap + Splash)","offer_id":42416207429726,"sku":"Set: FT-BS-4oz + AS-BS-100ml","price":51.99,"currency_code":"USD","in_stock":true},{"title":"The Daily Driver (Soap + Splash + Balm)","offer_id":42257728503902,"sku":"Set: FT-BS-4oz + AS-BS-100ml + ASB-BS-100ml","price":75.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-formula-t-shaving-soap-tallow-shea-butter-artisan-lather-the-essential-shave-soap-only-1219610173.png?v=1770426583"},{"product_id":"barbershop-cooling-aftershave-balm","title":"Barbershop Cooling Aftershave Balm","description":"\u003cdiv class=\"container\"\u003e\n\u003cdiv dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\" id=\"model-response-message-contentr_c56979f99a55834f\" class=\"markdown markdown-main-panel tutor-markdown-rendering enable-updated-hr-color\"\u003e\n\u003cp data-start=\"90\" data-end=\"229\"\u003e\u003cstrong data-start=\"90\" data-end=\"229\"\u003eA fast-absorbing aftershave balm that cools razor burn, hydrates skin, and leaves a clean matte finish with a classic barbershop scent.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"231\" data-end=\"511\"\u003eBarbershop Cooling Aftershave Balm is built to calm the heat after shaving without leaving your face greasy or heavy. Menthol brings an immediate cooling effect, while shea butter, argan oil, aloe, and allantoin help moisturize, soothe, and support a smoother post-shave recovery.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"513\" data-end=\"530\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"531\" data-end=\"830\"\u003e\n\u003cli data-section-id=\"nbdrme\" data-start=\"531\" data-end=\"588\"\u003e\n\u003cstrong data-start=\"533\" data-end=\"552\"\u003eCooling menthol\u003c\/strong\u003e helps calm the heat after shaving\u003c\/li\u003e\n\u003cli data-section-id=\"126c4s4\" data-start=\"589\" data-end=\"642\"\u003e\n\u003cstrong data-start=\"591\" data-end=\"614\"\u003eFast-absorbing balm\u003c\/strong\u003e with a clean matte finish\u003c\/li\u003e\n\u003cli data-section-id=\"v80wt9\" data-start=\"643\" data-end=\"709\"\u003e\u003cstrong data-start=\"645\" data-end=\"707\"\u003eHelps reduce dryness, tightness, and post-shave irritation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1p1f2mu\" data-start=\"710\" data-end=\"759\"\u003e\n\u003cstrong data-start=\"712\" data-end=\"735\"\u003eAlcohol-free relief\u003c\/strong\u003e for a smoother finish\u003c\/li\u003e\n\u003cli data-section-id=\"1e5lwpm\" data-start=\"760\" data-end=\"830\"\u003e\n\u003cstrong data-start=\"762\" data-end=\"790\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels crisp, clean, and timeless\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e","brand":"WSP","offers":[{"title":"Aftershave Balm (100ml)","offer_id":42397389914206,"sku":"ASB-BS-100ML","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Aftershave Recovery Duo: Balm + Aftershave Splash","offer_id":42397389946974,"sku":"SET:ASB-BS-100ML+AS-BS-100ML","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Full Post-Shave Set: Balm + Aftershave Splash + EDP","offer_id":42397389979742,"sku":"SET:ASB-BS-100ML+AS-BS-100ML + EDP-100ML-BS","price":124.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-cooling-aftershave-balm-non-greasy-mentholated-1219610794.heic?v=1770420611"},{"product_id":"rustic-shaving-soap-barbershop","title":"Barbershop Rustic Shaving Soap – Vegan Shave Soap with Ultra-Slick Lather","description":"\u003cp\u003e\u003cstrong\u003eClean, classic scent. Fast lather. A better shave.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarbershop Rustic Shaving Soap\u003c\/strong\u003e gives you the quick-loading, ultra-slick performance that made Rustic one of WSP’s most important formulas. This hard-cured vegan shave soap is built to generate dense, protective lather fast, helping your razor glide more smoothly while leaving your skin feeling more comfortable after the shave.\u003c\/p\u003e\n\u003cp\u003eInspired by the classic rapid-lathering French style, Rustic was developed to be simple, effective, and high-performing day after day. We upgraded that style with shea butter and glycerin for better cushion, better glide, and a better post-shave feel in a puck that lasts.\u003c\/p\u003e\n\u003cp\u003eBarbershop brings that performance together with one of WSP’s most timeless scent profiles: crisp citrus, powdery musk, oakmoss, and classic barbershop depth. It is clean, familiar, and easy to wear—the kind of scent that makes a daily shave feel sharp, polished, and satisfying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy shavers choose Rustic:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast, dense lather that builds quickly\u003c\/li\u003e\n\u003cli\u003eUltra-slick glide to help reduce drag and irritation\u003c\/li\u003e\n\u003cli\u003eHard-cured puck for long life and concentrated value\u003c\/li\u003e\n\u003cli\u003eVegan formula with shea butter and glycerin for better post-shave feel\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple matching loadouts if you want a fuller routine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"The Essential (Shave Soap Only)","offer_id":42321728077918,"sku":"RS-BS-4oz","price":24.99,"currency_code":"USD","in_stock":true},{"title":"The Classic Pair (Soap + Splash)","offer_id":42415959375966,"sku":"Set: RS-BS-4oz + AS-BS-100ml","price":51.99,"currency_code":"USD","in_stock":true},{"title":"The Daily Driver (Soap + Splash + Balm)","offer_id":42321728143454,"sku":"Set: RS-BS-4oz + AS-BS-100ml + ASB-BS-100ml","price":75.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-rustic-shaving-soap-vegan-natural-ultra-slick-lather-the-essential-shave-soap-only-1219610236.png?v=1770410023"},{"product_id":"barbershop-bar-soap","title":"Barbershop Bar Soap","description":"\u003cp data-start=\"75\" data-end=\"186\"\u003e\u003cstrong data-start=\"75\" data-end=\"186\"\u003eA rich-lathering hand and body bar with a clean, classic barbershop scent and a smooth, comfortable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"188\" data-end=\"514\"\u003eBarbershop Bar Soap is built for customers who want a body bar that feels timeless, masculine, and easy to reach for every day. Made with olive oil, coconut oil, castor oil, and shea butter, it creates a creamy, satisfying lather that washes away sweat, grime, and daily buildup without leaving skin feeling stripped or tight.\u003c\/p\u003e\n\u003cp data-start=\"516\" data-end=\"801\"\u003eThe scent is what makes this bar an easy staple. Barbershop blends powdery musk, oakmoss, citrus, patchouli, and geranium for a profile that feels crisp, clean, and confidently old school. It is a strong fit for customers who want a body soap that smells classic without feeling dated.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"803\" data-end=\"820\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"821\" data-end=\"1268\"\u003e\n\u003cli data-section-id=\"1vz6c7c\" data-start=\"821\" data-end=\"904\"\u003e\n\u003cstrong data-start=\"823\" data-end=\"846\"\u003eRich, creamy lather\u003c\/strong\u003e that cleans thoroughly without the harsh detergent feel\u003c\/li\u003e\n\u003cli data-section-id=\"1ymcp0o\" data-start=\"905\" data-end=\"987\"\u003e\n\u003cstrong data-start=\"907\" data-end=\"936\"\u003eOlive oil and shea butter\u003c\/strong\u003e help support a smoother, less stripped skin feel\u003c\/li\u003e\n\u003cli data-section-id=\"8ulzc8\" data-start=\"988\" data-end=\"1054\"\u003e\n\u003cstrong data-start=\"990\" data-end=\"1005\"\u003eCoconut oil\u003c\/strong\u003e helps lift away dirt, sweat, and daily buildup\u003c\/li\u003e\n\u003cli data-section-id=\"1mpf6ht\" data-start=\"1055\" data-end=\"1126\"\u003e\n\u003cstrong data-start=\"1057\" data-end=\"1085\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels clean, crisp, and masculine\u003c\/li\u003e\n\u003cli data-section-id=\"3hz2tu\" data-start=\"1127\" data-end=\"1199\"\u003e\n\u003cstrong data-start=\"1129\" data-end=\"1162\"\u003eCold-process, small-batch bar\u003c\/strong\u003e cured for long-lasting performance\u003c\/li\u003e\n\u003cli data-section-id=\"1or2h9v\" data-start=\"1200\" data-end=\"1268\"\u003e\n\u003cstrong data-start=\"1202\" data-end=\"1234\"\u003eVersatile for hands and body\u003c\/strong\u003e with a satisfying everyday wash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"Single Bar","offer_id":42322072731742,"sku":"BAR-BS-4.5oz","price":12.49,"currency_code":"USD","in_stock":true},{"title":"3-Bar Supply","offer_id":42322072764510,"sku":"BAR-BS-3pk","price":32.99,"currency_code":"USD","in_stock":true},{"title":"6-Bar Stockpile","offer_id":42322072797278,"sku":"BAR-BS-6pk","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-hand-body-soap-natural-castile-formula-moisturizing-rich-lather-single-bar-1219610411.png?v=1770409694"},{"product_id":"barbershop-mustache-wax","title":"Barbershop Mustache Wax","description":"\u003cp data-start=\"79\" data-end=\"195\"\u003e\u003cstrong data-start=\"79\" data-end=\"195\"\u003eA natural mustache wax built to train, control, and shape your mustache without turning it stiff, flaky, or dry.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"197\" data-end=\"459\"\u003eA mustache does not stay sharp on its own. It needs control, structure, and the right amount of hold for how you wear it. This wax is built to keep whiskers out of your mouth, help train the hair over time, and give you cleaner shape from the center to the tips.\u003c\/p\u003e\n\u003cp data-start=\"461\" data-end=\"780\"\u003eMade with beeswax, shea butter, jojoba oil, and avocado oil, it gives you real hold without the brittle feel of synthetic styling products. Choose \u003cstrong data-start=\"608\" data-end=\"624\"\u003eRegular Hold\u003c\/strong\u003e for daily control and a more natural look. Choose \u003cstrong data-start=\"675\" data-end=\"692\"\u003eHercules Hold\u003c\/strong\u003e when you need stronger structure for handlebars, stubborn hair, or longer-lasting hold.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"782\" data-end=\"799\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"800\" data-end=\"1178\"\u003e\n\u003cli data-section-id=\"zl19g7\" data-start=\"800\" data-end=\"838\"\u003e\u003cstrong data-start=\"802\" data-end=\"838\"\u003eKeeps whiskers out of your mouth\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"vs7ldv\" data-start=\"839\" data-end=\"903\"\u003e\n\u003cstrong data-start=\"841\" data-end=\"869\"\u003eHelps train the mustache\u003c\/strong\u003e to lay and shape better over time\u003c\/li\u003e\n\u003cli data-section-id=\"c6elmk\" data-start=\"904\" data-end=\"965\"\u003e\n\u003cstrong data-start=\"906\" data-end=\"937\"\u003eNatural wax-and-oil formula\u003c\/strong\u003e with hold plus conditioning\u003c\/li\u003e\n\u003cli data-section-id=\"us12yn\" data-start=\"966\" data-end=\"996\"\u003e\u003cstrong data-start=\"968\" data-end=\"996\"\u003eNo brittle, flaky finish\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"d3ehoy\" data-start=\"997\" data-end=\"1053\"\u003e\n\u003cstrong data-start=\"999\" data-end=\"1015\"\u003eRegular Hold\u003c\/strong\u003e for daily grooming and softer control\u003c\/li\u003e\n\u003cli data-section-id=\"qa7i5s\" data-start=\"1054\" data-end=\"1114\"\u003e\n\u003cstrong data-start=\"1056\" data-end=\"1073\"\u003eHercules Hold\u003c\/strong\u003e for strong styling and tougher mustaches\u003c\/li\u003e\n\u003cli data-section-id=\"11yylm3\" data-start=\"1115\" data-end=\"1178\"\u003e\n\u003cstrong data-start=\"1117\" data-end=\"1136\"\u003eTwo-pack option\u003c\/strong\u003e for men who want both hold levels on hand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"Regular Hold (Natural Style)","offer_id":40043648122974,"sku":"MW-REG-BSP","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Hercules Strong Hold (Max Control)","offer_id":40043648155742,"sku":"MW-HRC-BSP","price":24.99,"currency_code":"USD","in_stock":true},{"title":"The Tactician Pack (One of Each)","offer_id":40043648188510,"sku":"2PK: MW-REG-BSP + MW-HRC-BSP","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-mustache-wax-regular-or-strong-hold-all-natural-beeswax-1219610957.webp?v=1776813717"},{"product_id":"barbershop-shaving-cream","title":"Barbershop Shaving Cream","description":"\u003cp data-start=\"80\" data-end=\"214\"\u003e\u003cstrong data-start=\"80\" data-end=\"214\"\u003eA rich, plant-based shaving cream with thick cushion, smooth glide, and a classic barbershop scent for a comfortable, clean shave.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"216\" data-end=\"475\"\u003eBarbershop Shaving Cream builds fast, protects well, and leaves skin feeling smooth instead of scraped up. It gives you the dense lather and slickness wet shavers want, with the convenience of a cream that works with a brush or without one when time is short.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"477\" data-end=\"494\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"495\" data-end=\"838\"\u003e\n\u003cli data-section-id=\"1etnl3p\" data-start=\"495\" data-end=\"566\"\u003e\n\u003cstrong data-start=\"497\" data-end=\"525\"\u003eThick, protective lather\u003c\/strong\u003e for a smoother, more comfortable shave\u003c\/li\u003e\n\u003cli data-section-id=\"bcdv9z\" data-start=\"567\" data-end=\"625\"\u003e\n\u003cstrong data-start=\"569\" data-end=\"588\"\u003eExcellent glide\u003c\/strong\u003e to help reduce drag and irritation\u003c\/li\u003e\n\u003cli data-section-id=\"1ed5p50\" data-start=\"626\" data-end=\"698\"\u003e\n\u003cstrong data-start=\"628\" data-end=\"652\"\u003eMoisturizing formula\u003c\/strong\u003e that helps skin feel better after the shave\u003c\/li\u003e\n\u003cli data-section-id=\"19gwjt0\" data-start=\"699\" data-end=\"767\"\u003e\n\u003cstrong data-start=\"701\" data-end=\"719\"\u003eBrush optional\u003c\/strong\u003e for quick shaves or full traditional routines\u003c\/li\u003e\n\u003cli data-section-id=\"1e5lwpm\" data-start=\"768\" data-end=\"838\"\u003e\n\u003cstrong data-start=\"770\" data-end=\"798\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels crisp, clean, and timeless\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"The Essential – 7.44 oz Jar","offer_id":42258592301150,"sku":"SCRM-BS-7oz","price":29.99,"currency_code":"USD","in_stock":true},{"title":"The Classic Pair – Cream + Matching Splash","offer_id":42258592333918,"sku":"SCRM-BS-2oz","price":56.99,"currency_code":"USD","in_stock":true},{"title":"The Full Shave – Cream + Matching Pre-Shave Oil + Matching Splash","offer_id":42617149325406,"sku":null,"price":76.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-traditional-shaving-cream-natural-moisturizing-thick-lather-7-44-oz-jumbo-size-1219610792.png?v=1770403782"},{"product_id":"barbershop-aftershave-splash","title":"Barbershop Aftershave Splash","description":"\u003cp data-start=\"84\" data-end=\"219\"\u003e\u003cstrong data-start=\"84\" data-end=\"219\"\u003eA classic aftershave splash that tones, refreshes, and leaves skin feeling clean, calm, and finished with a crisp barbershop scent.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"221\" data-end=\"496\"\u003eBarbershop Aftershave Splash helps close out the shave with the bracing feel of a traditional splash and the skin comfort of a modern formula. It tones the skin, helps reduce post-shave tightness, and leaves behind a clean, classic scent that feels sharp without going heavy.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"498\" data-end=\"515\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"516\" data-end=\"826\"\u003e\n\u003cli data-section-id=\"hv1wxo\" data-start=\"516\" data-end=\"562\"\u003e\n\u003cstrong data-start=\"518\" data-end=\"546\"\u003eTones and refreshes skin\u003c\/strong\u003e after shaving\u003c\/li\u003e\n\u003cli data-section-id=\"bngjdv\" data-start=\"563\" data-end=\"634\"\u003e\n\u003cstrong data-start=\"565\" data-end=\"602\"\u003eHelps reduce post-shave tightness\u003c\/strong\u003e for a more comfortable finish\u003c\/li\u003e\n\u003cli data-section-id=\"lpgzvk\" data-start=\"635\" data-end=\"705\"\u003e\n\u003cstrong data-start=\"637\" data-end=\"660\"\u003eClassic splash feel\u003c\/strong\u003e with a cleaner, more skin-friendly formula\u003c\/li\u003e\n\u003cli data-section-id=\"1m8n9vc\" data-start=\"706\" data-end=\"755\"\u003e\n\u003cstrong data-start=\"708\" data-end=\"730\"\u003eFast-drying finish\u003c\/strong\u003e with no greasy residue\u003c\/li\u003e\n\u003cli data-section-id=\"1e5lwpm\" data-start=\"756\" data-end=\"826\"\u003e\n\u003cstrong data-start=\"758\" data-end=\"786\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels crisp, clean, and timeless\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"100ml - Standard Issue","offer_id":42261417656414,"sku":"AS-BSP-100ml","price":29.99,"currency_code":"USD","in_stock":true},{"title":"The Post-Shave Protocol (Splash + Balm)","offer_id":42308934205534,"sku":"AS-BSP-100ml + ASB-BSP-100ML","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-aftershave-splash-edc-cologne-strength-small-batch-skin-tonic-100ml-standard-issue-1219610604.jpg?v=1770403634"},{"product_id":"barbershop-shampoo-bar","title":"Barbershop Shampoo Bar","description":"\u003cp data-start=\"78\" data-end=\"226\"\u003e\u003cstrong data-start=\"78\" data-end=\"226\"\u003eA conditioning shampoo bar for hair and\/or beard with a classic barbershop scent, rich lather, and a cleaner rinse without harsh detergent feel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"228\" data-end=\"535\"\u003eBarbershop Shampoo Bar is built for men who want one hardworking bar for short hair, beard care, or both. Made with argan oil, castor oil, shea butter, and olive oil, it creates a creamy lather that helps wash away buildup, sweat, and product without leaving hair, beard, or skin feeling dry and overworked.\u003c\/p\u003e\n\u003cp data-start=\"537\" data-end=\"795\"\u003eThis bar is especially useful for men who want softer beard hair, cleaner-feeling hair, and a simpler grooming routine. You get a more conditioning wash, less bottle clutter, and a crisp, classic scent that feels clean, masculine, and easy to wear every day.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"797\" data-end=\"814\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"815\" data-end=\"1275\"\u003e\n\u003cli data-section-id=\"1h1pl4x\" data-start=\"815\" data-end=\"877\"\u003e\n\u003cstrong data-start=\"817\" data-end=\"847\"\u003eWorks on hair and\/or beard\u003c\/strong\u003e for a simpler daily routine\u003c\/li\u003e\n\u003cli data-section-id=\"13efbf1\" data-start=\"878\" data-end=\"967\"\u003e\n\u003cstrong data-start=\"880\" data-end=\"909\"\u003eArgan oil and shea butter\u003c\/strong\u003e help support softer, more manageable hair or beard feel\u003c\/li\u003e\n\u003cli data-section-id=\"sqhu41\" data-start=\"968\" data-end=\"1047\"\u003e\n\u003cstrong data-start=\"970\" data-end=\"984\"\u003eCastor oil\u003c\/strong\u003e helps create a richer lather and supports moisture retention\u003c\/li\u003e\n\u003cli data-section-id=\"1uu3bk6\" data-start=\"1048\" data-end=\"1134\"\u003e\n\u003cstrong data-start=\"1050\" data-end=\"1063\"\u003eOlive oil\u003c\/strong\u003e helps cleanse without the stripped, squeaky feel of harsher formulas\u003c\/li\u003e\n\u003cli data-section-id=\"1e5lwpm\" data-start=\"1135\" data-end=\"1205\"\u003e\n\u003cstrong data-start=\"1137\" data-end=\"1165\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels crisp, clean, and timeless\u003c\/li\u003e\n\u003cli data-section-id=\"z30ck\" data-start=\"1206\" data-end=\"1275\"\u003e\n\u003cstrong data-start=\"1208\" data-end=\"1238\"\u003eTravel-friendly bar format\u003c\/strong\u003e with no bottle leaks or TSA hassle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"Single Bar","offer_id":42265694011486,"sku":"4.5oz-POO-BS","price":12.49,"currency_code":"USD","in_stock":true},{"title":"3-Bar Supply","offer_id":42265694044254,"sku":"3PK-POO-BS","price":32.99,"currency_code":"USD","in_stock":true},{"title":"6-Bar Stockpile","offer_id":42265694077022,"sku":"6PK-POO-BS","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-shampoo-beard-bar-classic-men-s-scent-zero-waste-hair-care-single-bar-1219610388.png?v=1770414279"},{"product_id":"barbershop-beard-balm","title":"Barbershop Beard Balm","description":"\u003cp data-start=\"77\" data-end=\"231\"\u003e\u003cstrong data-start=\"77\" data-end=\"231\"\u003eA conditioning beard balm with light hold, softer feel, and a classic barbershop scent that keeps your beard looking controlled without feeling stiff.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"233\" data-end=\"520\"\u003eMade with shea butter, jojoba oil, and beeswax, Barbershop Beard Balm helps soften coarse hair, calm the skin underneath, and tame fly-aways with a natural, flexible hold. It is built for daily use and leaves your beard feeling more comfortable, more manageable, and better put together.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"522\" data-end=\"539\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"540\" data-end=\"834\"\u003e\n\u003cli data-section-id=\"jnyj4g\" data-start=\"540\" data-end=\"593\"\u003e\n\u003cstrong data-start=\"542\" data-end=\"571\"\u003eSoftens coarse beard hair\u003c\/strong\u003e for a smoother feel\u003c\/li\u003e\n\u003cli data-section-id=\"esa80d\" data-start=\"594\" data-end=\"645\"\u003e\u003cstrong data-start=\"596\" data-end=\"643\"\u003eHelps reduce dryness, itch, and beard-druff\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"iovy9b\" data-start=\"646\" data-end=\"703\"\u003e\n\u003cstrong data-start=\"648\" data-end=\"662\"\u003eLight hold\u003c\/strong\u003e to control fly-aways without stiffness\u003c\/li\u003e\n\u003cli data-section-id=\"1e5lwpm\" data-start=\"704\" data-end=\"774\"\u003e\n\u003cstrong data-start=\"706\" data-end=\"734\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels crisp, clean, and timeless\u003c\/li\u003e\n\u003cli data-section-id=\"b45eh7\" data-start=\"775\" data-end=\"834\"\u003e\n\u003cstrong data-start=\"777\" data-end=\"805\"\u003eEasy daily leave-in care\u003c\/strong\u003e for a better-looking beard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"1 oz - Travel Tin (Perfect for gym bags or testing a scent)","offer_id":42265762693214,"sku":"BB-BS-1oz","price":9.99,"currency_code":"USD","in_stock":true},{"title":"4 oz - Master Supply (The best value; lasts for months)","offer_id":42265762725982,"sku":"BB-BS-4oz","price":29.99,"currency_code":"USD","in_stock":true},{"title":"The Full Beard Loadout (The Complete Kit)","offer_id":42265762758750,"sku":"SET: POO-BS + BB-BS-4oz + BO-BS-1oz","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-beard-balm-leave-in-conditioner-light-hold-natural-formula-4-oz-master-supply-the-best-value-lasts-for-months-1219610525.jpg?v=1770416859"},{"product_id":"barbershop-pre-shave-oil","title":"Barbershop Ultra-Glide Pre-Shave Oil","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe first line of defense against razor burn.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIf you suffer from tugging, redness, or irritation, the problem likely isn't your razor—it's your prep. Your whiskers are as tough as copper wire, and your skin is soft. You need an equalizer.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eOur \u003cb\u003eUltra-Glide Pre-Shave Oil\u003c\/b\u003e is engineered to create a microscopic barrier between the blade and your face. It allows the razor to plane effortlessly over the skin, cutting the hair without taking a layer of dermis with it.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe \"Brush-Safe\" Formula\u003c\/b\u003e Most pre-shave oils are heavy and greasy. They clog your pores and ruin expensive badger brushes. We formulated ours differently. By using a base of \u003cb\u003eGrapeseed\u003c\/b\u003e and \u003cb\u003eOrganic Jojoba\u003c\/b\u003e, we created a \"dry\" oil that rinses clean. It gives you the slickness you need without the gunk you hate.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy add this to your routine?\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eThe Softener:\u003c\/b\u003e Instantly penetrates coarse stubble, softening the outer shell of the hair so it cuts rather than pulls.\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eThe Shield:\u003c\/b\u003e Significantly reduces \"weepers\" and nicks by padding the skin surface.\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\n\u003cb\u003eDual-Purpose:\u003c\/b\u003e It’s so light and nourishing, you can use a few drops \u003ci\u003eafter\u003c\/i\u003e the shave as a heavy-duty moisturizer for dry spots.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"1 oz - Standard Issue","offer_id":42280216330334,"sku":"SO-BS-30ml","price":19.99,"currency_code":"USD","in_stock":true},{"title":"The Double Tap (2 Bottles)","offer_id":42280282947678,"sku":"2x-SO-BS-30ml","price":34.99,"currency_code":"USD","in_stock":true},{"title":"The Comfort Protocol (Oil + Balm)","offer_id":42280282980446,"sku":"SO-BS-30ml + ASB-BS-100ml","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-pre-post-shave-oil-natural-vegan-simple-1oz-barbershop-1219610753.webp?v=1770411310"},{"product_id":"barbershop-beard-oil","title":"Barbershop Beard Oil","description":"\u003cp data-start=\"76\" data-end=\"227\"\u003e\u003cstrong data-start=\"76\" data-end=\"227\"\u003eA lightweight beard oil with a dry finish, softer feel, and a classic barbershop scent that helps your beard look healthier without feeling greasy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"229\" data-end=\"504\"\u003eMade with jojoba, grapeseed, avocado, and apricot kernel oils, Barbershop Beard Oil helps soften rough beard hair, condition the skin underneath, and reduce dryness, itch, and beard-druff. It absorbs quickly, leaves a clean matte finish, and fits easily into a daily routine.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"506\" data-end=\"523\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"524\" data-end=\"832\"\u003e\n\u003cli data-section-id=\"esa80d\" data-start=\"524\" data-end=\"575\"\u003e\u003cstrong data-start=\"526\" data-end=\"573\"\u003eHelps reduce dryness, itch, and beard-druff\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"jnyj4g\" data-start=\"576\" data-end=\"629\"\u003e\n\u003cstrong data-start=\"578\" data-end=\"607\"\u003eSoftens coarse beard hair\u003c\/strong\u003e for a smoother feel\u003c\/li\u003e\n\u003cli data-section-id=\"1sj9ca4\" data-start=\"630\" data-end=\"697\"\u003e\n\u003cstrong data-start=\"632\" data-end=\"654\"\u003eDry-finish formula\u003c\/strong\u003e that absorbs fast without greasy residue\u003c\/li\u003e\n\u003cli data-section-id=\"1hheczw\" data-start=\"698\" data-end=\"761\"\u003e\n\u003cstrong data-start=\"700\" data-end=\"734\"\u003eConditions the skin underneath\u003c\/strong\u003e for better daily comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1e5lwpm\" data-start=\"762\" data-end=\"832\"\u003e\n\u003cstrong data-start=\"764\" data-end=\"792\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels crisp, clean, and timeless\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"Standard Issue (1 oz Bottle)","offer_id":42302656970846,"sku":"BO-BS-30ml","price":24.99,"currency_code":"USD","in_stock":true},{"title":"The Master Flask (100ml Refill)","offer_id":42302657003614,"sku":"STO BO-BS-100ml","price":44.99,"currency_code":"USD","in_stock":true},{"title":"The Full Beard Loadout (Kit)","offer_id":42302657036382,"sku":"SET POO-BS-4.5oz + BBalm-BS-4oz + BO-BS-30ml","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-beard-oil-dry-finish-formula-conditioner-softener-standard-issue-1-oz-bottle-1219610361.webp?v=1770423850"},{"product_id":"barbershop-hair-paste","title":"Barbershop Hair Paste","description":"\u003cp data-start=\"77\" data-end=\"202\"\u003e\u003cstrong data-start=\"77\" data-end=\"202\"\u003eA medium-hold hair paste with low shine, easy texture, and a clean barbershop scent that styles without crunch or grease.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"204\" data-end=\"438\"\u003eBarbershop Hair Paste gives you control, texture, and a natural finish without turning your hair stiff, shiny, or overworked. It scoops like a cream, works through the hair easily, and stays pliable enough to restyle later in the day.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7btxsl\" data-start=\"440\" data-end=\"457\"\u003eWhy it works:\u003c\/h3\u003e\n\u003cul data-start=\"458\" data-end=\"815\"\u003e\n\u003cli data-section-id=\"rhnnr8\" data-start=\"458\" data-end=\"518\"\u003e\n\u003cstrong data-start=\"460\" data-end=\"475\"\u003eMedium hold\u003c\/strong\u003e for everyday control without helmet hair\u003c\/li\u003e\n\u003cli data-section-id=\"18btkhb\" data-start=\"519\" data-end=\"567\"\u003e\n\u003cstrong data-start=\"521\" data-end=\"541\"\u003eLow shine finish\u003c\/strong\u003e for a more natural look\u003c\/li\u003e\n\u003cli data-section-id=\"15dkv0e\" data-start=\"568\" data-end=\"626\"\u003e\n\u003cstrong data-start=\"570\" data-end=\"597\"\u003eAdds texture and volume\u003c\/strong\u003e without weighing hair down\u003c\/li\u003e\n\u003cli data-section-id=\"1i4oiqw\" data-start=\"627\" data-end=\"681\"\u003e\n\u003cstrong data-start=\"629\" data-end=\"649\"\u003eRestyleable feel\u003c\/strong\u003e so hair still feels like hair\u003c\/li\u003e\n\u003cli data-section-id=\"h0n39w\" data-start=\"682\" data-end=\"744\"\u003e\n\u003cstrong data-start=\"684\" data-end=\"706\"\u003eCreamy application\u003c\/strong\u003e with no hard digging or greasy drag\u003c\/li\u003e\n\u003cli data-section-id=\"ab2om2\" data-start=\"745\" data-end=\"815\"\u003e\n\u003cstrong data-start=\"747\" data-end=\"775\"\u003eClassic barbershop scent\u003c\/strong\u003e that feels clean, crisp, and timeless\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WSP","offers":[{"title":"Standard Issue (1 Jar)","offer_id":42417031905374,"sku":"HPST-BS-4oz","price":24.99,"currency_code":"USD","in_stock":true},{"title":"The Double Tap (2 Jars)","offer_id":42417056186462,"sku":"HPST-BS-4oz + HPST-BS-4oz","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-hair-paste-natural-hold-low-shine-beeswax-styler-standard-issue-1-jar-1219610623.jpg?v=1770427930"},{"product_id":"barbershop-eau-de-parfum","title":"Barbershop Eau de Parfum","description":"\u003ch2\u003eCrisp. Clean. Classic.\u003c\/h2\u003e\n\n\u003cp\u003eSome fragrances try to dominate the room. Barbershop Eau de Parfum does something better — it arrives clean, confident, and unmistakably put together.\u003c\/p\u003e\n\n\u003cp\u003eInspired by old-world Italian barbering tradition, this is the scent of a proper shave done right. Hot towels. Sharp steel. Fresh skin. It opens with a bright lift of bergamot and orange, then settles into a more grounded heart of patchouli and geranium before finishing with the powdery musk and oakmoss that give Barbershop its timeless, unmistakable signature.\u003c\/p\u003e\n\n\u003cp\u003eThe result is a fragrance that feels crisp, polished, and deeply masculine without ever becoming loud or trendy. It smells established. Familiar in the best way. The kind of scent that works in the office, on a date, after a fresh shave, or anytime you want to smell clean without smelling generic.\u003c\/p\u003e\n\n\u003cp\u003eCompounded at Eau de Parfum strength, Barbershop wears with real staying power while keeping its sharp, classic structure from the first spray through the dry down. It is a daily driver with enough depth to feel elevated and enough restraint to wear anywhere.\u003c\/p\u003e\n\n\u003cp\u003eIf you want the authentic clean-shave standard, this is it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eChoose your loadout and make Barbershop your signature classic.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WSP","offers":[{"title":"Standard Issue: 100ml Spray Only","offer_id":42452944748638,"sku":"STO-EDP-100ML","price":89.99,"currency_code":"USD","in_stock":true},{"title":"The Traveler: 100ml Spray + 10ml Travel Spray","offer_id":42452944781406,"sku":"STO-EDP-100ml+10ml spray","price":109.99,"currency_code":"USD","in_stock":true},{"title":"The Texture Set: 100ml Spray + Solid Cologne","offer_id":42452944814174,"sku":"STO-EDP-100ml+solid cologne","price":109.99,"currency_code":"USD","in_stock":true},{"title":"The Master Collection: 100ml + Aftershave + Solid Cologne","offer_id":42452944846942,"sku":"STO-EDP-100ml+solid cologne + aftershave","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-eau-de-parfum-the-authentic-classic-standard-issue-100ml-spray-only-1220190089.jpg?v=1770753912"},{"product_id":"add-a-bar-to-the-loadout","title":"Add Our Best-Selling Bar - Barbershop","description":"\u003ch2\u003eEasy to Add. Hard to Go Without.\u003c\/h2\u003e\n\n\u003cp\u003eNeed one more solid item for your routine, your travel bag, or your next gift? This page makes it simple. Choose from every available WSP Bar Soap and Shampoo Bar in one place and add the one that fits your scent and grooming style best.\u003c\/p\u003e\n\n\u003cp\u003eEach bar is handcrafted by hand in small batches in our Chandler, Arizona workshop. That means you get the kind of quality, consistency, and attention to detail that mass-produced bars usually miss.\u003c\/p\u003e\n\n\u003ch3\u003eWhy add one to your order?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSimple upgrade:\u003c\/strong\u003e An easy add-on that brings real daily use, not filler.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHandcrafted quality:\u003c\/strong\u003e Made in small batches with the kind of care you can feel from first use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean formulas:\u003c\/strong\u003e Sulfate-free and paraben-free, with a straightforward approach to grooming.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreat for gifting:\u003c\/strong\u003e A smart extra when you want your order to feel more complete.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTravel-ready:\u003c\/strong\u003e Compact, practical, and easy to keep on hand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eBuilt for men who like their grooming simple and solid\u003c\/h3\u003e\n\u003cp\u003eWhether you want a dependable body bar or a shampoo bar that earns a permanent spot in your shower, this is the kind of product that gets used, not forgotten. Pick your favorite scent, try something new, or add a backup so you are not caught without it later.\u003c\/p\u003e\n\n\u003cp\u003eIf you are shopping for someone else, this is also one of the easiest ways to round out a gift. It is practical, high-quality, and easy to pair with the rest of the WSP lineup.\u003c\/p\u003e\n\n\u003ch3\u003eWhy WSP?\u003c\/h3\u003e\n\u003cp\u003eWe make our products the old-fashioned way: by hand, in small batches, in a real working workshop in Arizona. And every order is backed by our 100% satisfaction guarantee, so there is less risk in trying a new scent or adding a new bar to your routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePick your bar and add it to your order.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WSP","offers":[{"title":"Default Title","offer_id":42640700670046,"sku":"BAR-BS-4.5OZ","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8802\/files\/wsp-wet-shaving-products-barbershop-artisan-hand-body-soap-natural-castile-formula-moisturizing-rich-lather-single-bar-1219610411.png?v=1770409694"},{"product_id":"barbershop-cooling-aftershave-splash","title":"Barbershop Cooling Aftershave Splash","description":"\u003ch2\u003eThe Classic Barbershop Finish—With An Icy Kick\u003c\/h2\u003e\n\n\u003cp\u003eYou already know our signature Barbershop scent. We took that classic, hot-towel-and-straight-razor profile and injected it with a heavy hit of menthol. 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